Rachel Powers (San Francisco, USA): Designing for multi touch-point experience 13 Nov @ Aalto ARTS
SIGCHI Finland has a pleasure to invite you to a guest talk by Rachel Powers from SF Bay Area, US:
Friday 13th November at 2:00 pm
Aalto Media Factory Auditorium, Hämeentie 135A, Helsinki
The event is free of charge and open to everyone!
Designing for multi touch-point experience
Designing for every touch point is key to making a memorable experience that spans across the user’s journey. Creating an integrated holistic experiences that span physical, digital, or hybrid, whether delivered via mobile device, wearable, computer, print, physical product, service or something new. By creating integrated multi touch-point experiences; it will not only build brand trust, but ultimately delight the people who interact with it.
Rachel has 20 years of experience creating innovative products & experiences for consumers and businesses. She has worked with brands such as Apple, Google, Barnes & Noble, HSBC, HP, Intel, Motorola, Oracle and Yahoo, among others. She holds a BFA and MA. She is an inventor on several patents and has contributed to many industry awards, such as Best of Innovation Honoree at CES, IDEA Design Excellence Award, GOOD Design Award, Red Dot Design Award, Core77 Design Award and many others.
Rachel has also been a Professor at several prestigious institutions, including the IIT Institute of Design and Northwestern University, Segal Design Institute + Kellogg School of Management where she taught courses on the new product development, management of creativity and design, user experience, design thinking and innovation.